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The Hardware Entrepreneur

“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? This podcast is the first one for hardware entrepreneurs, where hardware entrepreneurs are interviewed from around the world, exceptional persons who founded startups or small and medium-sized enterprises. This show is for you with a desire to found and run a company in a global environment. Learn first-hand from hardware entrepreneurs who have already gone through the ups and downs of the business. During each episode the INDIVIDUAL stories are uncovered, following up with an ULTRAFAST round of questions at the end. Bringing you these stories is entrepreneur and cosmopolitan, Balint Horvath, based in Switzerland, the land of green pastures and fresh ideas.
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Jul 4, 2018

My guest in this episode is Nancy de Fays, one the two co-founders of a company from San Francisco, California, which is called Linedock.

Have you ever wanted to work or play from anywhere but you ran into the issue of running out of power for your devices? Maybe you did actually want to work from a beach with your laptop, while navigating a drone in the air at the same time, while playing music on a speaker...for hours long. Nancy’s hardware startup wants to tackle this problem so one can become more location-independent.

Their company has received lately substantial traction via crowdfunding: their campaign brought in a few hundred thousand dollars of backing. To put it in context, according to Kickstarter stats from 2017 only 3% of crowdfunding campaigns typically get over 100 kUSD of support.

Nancy and Quentin, who she joined at the beginning of their venture, are building seamless electronics for creatives and professionals on the go. As for background she has a Master’s in Economics, and she started off as a Software Tech Consultant at Deloitte in Belgium and France, then decided to follow her heart: starting their “business” project with Quentin. Rest is history (even if their company is wearing baby shoes).

Enjoy this episode!

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • What Apple, firefighters and startups have in common - [2:45]
  • How it all started: computer in a swimming pool and forgotten charger - [5:12]
  • Human-like features for the more power-hungry devices - [9:30]
  • What makes Linedock stand out among other similar products on the market - [11:44]
  • Why hardware is hard and the place of crowdfunding in the process - [14:35]
  • Advantages of Indiegogo over Kickstarter - [17:18]
  • How to reach high numbers in crowdfunding with a limited budget - [20:30]
  • Hardware-specific challenges: the 90 % done, but 90% remaining - [25:48]
  • What is special about the crowdfunding world that makes it different from the rest of the world? - [31:18]
  • If you could go back in time in your 20s, what notes would you give yourself? - [35:28]
  • If you had to name a book, which one had the biggest impact on your entrepreneurial career? - [35:54]
  • What to do before diving in your tons of emails and phone calls - [36:57]
  • Never take “no“ for an answer - [37:33]
  • What is the best way to reach Nancy? - [39:14]
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