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The Hardware Entrepreneur

“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? This podcast is the first one for hardware entrepreneurs, where hardware entrepreneurs are interviewed from around the world, exceptional persons who founded startups or small and medium-sized enterprises. This show is for you with a desire to found and run a company in a global environment. Learn first-hand from hardware entrepreneurs who have already gone through the ups and downs of the business. During each episode the INDIVIDUAL stories are uncovered, following up with an ULTRAFAST round of questions at the end. Bringing you these stories is entrepreneur and cosmopolitan, Balint Horvath, based in Switzerland, the land of green pastures and fresh ideas.
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Now displaying: February, 2017
Feb 22, 2017

My guest is Damien Ng, co-founder of Backers, a chain of stores in Asia that wants to help crowdfunded projects bring closer to the consumer mass market. To my knowledge they’re the first such initiative in the world.

With Backers Damien saw a gap experienced by crowdfunded projects: they take place in the virtual world whereas because most of the time those products are physical, they should actually be experienced physically.

I met Damien in their office in Hong Kong, where I conducted this interview.

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • Identification of the problem…the beginnings of Backers - [2:21]
  • Their motivation - [5:08]
  • The beginnings: testing - [7:09]
  • What major challenges did you have during founding and now? - [9:04]
  • How does the funding situation look like in Hong Kong in hardware? - [10:18]
  • Tips for running a crowdfunding campaign - [12:10]
  • Your biggest strengths? - [13:55]
  • His sources of inspiration - [15:17]
  • if you could go back to the time when you were in your twenties - what notes would you give yourself?- [16:35]
  • Which books had the biggest impact on your entrepreneurial career? - [17:25]
  • What routines do you have? - [18:50]
  • We interact with different cultures - what cultural aspects were challenging?- [19:39]
  • The impact of food on business - [21:21]
  • What is the best way to reach you? - [22:12]
Feb 15, 2017

I have as guest Andreas Braendle, co-founder and CEO of Battere.

Battere manages to stand out in a crowded market and it’s a great example about how a company can innovate by thinking hard and executing on a novel business model instead of trying to make money on innovating on the battery-technology.

As for Andreas, he is PhD dropout who first founded a music teacher platform-based startup called instrumentor, which still operates today. His latest venture is called Battere, which he founded 4 years ago out of his passion for hardware and electricity distribution.

We’ll discuss how they iterated on the business-model to get to the current state, the idea behind changing between b2b and b2c orientation, their pricing strategy, and many more. Enjoy.

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • Problem of doing business using rechargeable batteries - [2:59]
  • What’s the problem with charging your phone on the go? – [3:44]
  • How does a company earn profit in an environment of mass manufacturing? – [5:09]
  • How is it possible to iterate: from beginning of Battere to their current business model - [6:15]
  • How does Battere combine sustainability with profit making? – [7:22]
  • Who’s behind Battere and their unique team spirit? How did they evolve? - [9:30]
  • Fixing the price point: considerations of price of coffee - [12:02]
  • Relying on organic growth or investors? - [14:12] 
  • Again talking more about iterations: on the product with customers and getting early traction - [15:55]
  • Some technical issues: hardware, software – [18:50]
  • If you could go back in time to your early self, what notes would you give yourself? - [20:52]
  • Books which had the biggest impact on his entrepreneurial career - [24:12]
  • Memorable cultural differences that he has encountered from nationality point of view? - [24:12]
  • How to reach Andreas - [25:57]
Feb 8, 2017

In this episode my guest is Florian Simmendinger, co-founder and CEO of Soundbrenner.

Soundbrenner is maker of the world’s first wearable smart device for musicians. Their product is called Soundbrenner Pulse and their ambitious goal is to help every single musician on the planet to achieve rhythmic perfection. Their Indiegogo campaign on their first device, a smart vibrating metronome, was very successful with pre-orders in total of around $250 000. This market validation of their product then allowed them to receive a seed funding of of $0.5 million and most recently an additional $1.5 million USD of financing.

I met Florian’s company at Global Source faire in Hong Kong where they exhibited their exciting product. In this episode their fascinating story will be presented. We will touch on many topics, on their motivation for founding, their journey so far, including details on successful crowd-funding, manufacturing, elements of his personality, etc.

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • What was your motivation for founding the company, and your story briefly so far? - [3:24]
  • What music and music instrument do you play? - [7:28]
  • What other mobile platforms do you cover besides iPhone? - [9:09]
  • How did you find this idea, identified the problem? - [10:28]
  • Could you elaborate on your setup of being in Berlin and Hong Kong? - [11:37]
  • Pros and cons of having a startup in Berlin - [12:03]
  • At which phase did you move to Hong Kong? - [13:27]
  • How was your funding during crowd-funding and afterwards? - [14:16]
  • When to follow the crowd-funding route and when not to? - [16:14]
  • What are the essential elements of a successful crowd-funding campaign and why did you choose Indigogo versus Kickstarter? - [18:15]
  • Do you still get orders because Indiegogo would allow you to do that? - [21:14]
  • Where do you manufacture and where are the other steps of product development done? - [21:57]
  • What is your biggest strength and your team’s? - [22:59]
  • The notes he would you give to his twenty something self and the key to being unstoppable - [25:56]
  • If you had to name a book, which one had the biggest impact on your career? - [27:48]
  • Do you have some routine in your life, morning, evening and so on routine? - [28:31]
  • Cultural differences when working, especially during their participation during the accelerator program - [30:58]
  • What is the best way to reach you? - [32:58]
Feb 1, 2017

My guest is Bay McLaughlin, co-founder and COO of Brinc, a remarkable hardware accelerator focusing on IoT. This is the first interview on an accelerator on this show.

Brinc is a global IoT accelerator and platform based in Hong Kong with offices in Shenzhen and Guangzhou.

Bay, who co-founded Brinc about 2.5 years ago, has long years of startup experience. He has spent half of his career in or founding startups. He was founding team member of Apple’s global SMB channel and founder of their first Entrepreneurship Evangelism channel. With 8 software and 14 hardware portfolio holdings, he’s successfully made the transition from digital to physical and from San Francisco to Asia.

In this episode we bring you the story of Brinc. Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • Definition of an accelerator - [1:55]
  • What is Brinc? - [2:42]
  • The strengths of their program and challenges of hardware startups - [4:04]
  • A free program feature - [6:23]
  • The motivation behind founding Brinc - [7:10]
  • Competition among hardware/IoT accelerators - [9:34]
  • Two main things that make Brinc stand out among other accelerators - [11:48]
  • The importance of Shenzhen, Guangzhou and Honk Kong - [13:07]
  • “Trial by fire” - [14:30]
  • Exits in hardware - [15:15]
  • Biggest challenges for a hardware startup - [16:20]
  • Are you seeing the entire chess game? - [17:15]
  • Internet of Sh and how Brinc picks the topics to concentrate on - [19:00]
  • Why are investors scared? - [21:38]
  • Who is Bay inspired by? - [22:27]
  • If you could time travel back to the time when you were younger, what notes would you give back to yourself so that you can improve? - [24:20]
  • Books which had the biggest impact on his career - [24:44]
  • His hardcore routines - [25:26]
  • Critical and memorable cultural experiences Bay has seen globally - [26:55]
  • What is the best way for listeners to reach him? - [28:07]
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