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The Hardware Entrepreneur

“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? This podcast is the first one for hardware entrepreneurs, where hardware entrepreneurs are interviewed from around the world, exceptional persons who founded startups or small and medium-sized enterprises. This show is for you with a desire to found and run a company in a global environment. Learn first-hand from hardware entrepreneurs who have already gone through the ups and downs of the business. During each episode the INDIVIDUAL stories are uncovered, following up with an ULTRAFAST round of questions at the end. Bringing you these stories is entrepreneur and cosmopolitan, Balint Horvath, based in Switzerland, the land of green pastures and fresh ideas.
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Now displaying: January, 2017
Jan 25, 2017

Today I have a special guest. If there was a black belt in his field, he would certainly be one of its holder. He’s a master of a type of project management and innovation style, agile, specifically he’s into scrum, which is the most commonly used agile framework. My guest is Joe Justice from the USA, President of Scrum @ Hardware at Scrum Inc, and CEO, founder of a company called Team WIKISPEED.

In this episode we elaborate on the topic of scrum. Raw transcript is available at: https://www.thehardwareentrepreneur.com and show highlights can be seen below:

  • Nokia’s story coming to an end - [3:23]
  • Can you describe the Scrum method? - [4:36]
  • What the New Zealand All Blacks #1 rugby team has to do with Scrum - [7:09]
  • Some companies that use Scrum, especially in the hardware field - [9:17]
  • Situation with Scrum for startups in the hardware field, and small or medium sized enterprises? - [13:11]
  • Examples where Scrum has been scaled up, specifically for hardware - [16:12]
  • Tesla and their job postings; WIKISPEED competing against Tesla - [17:59]
  • How to think like Elon Musk? - [19:37]
  • The connection between Kanban, Lean Startup, Lean Canvas and Scrum -  [19:50]
  • Two major obstacles for implementing Scrum framеwork, especially in the hardware field? - [24:10]
  • Countries approving Scrum - [29:17]
  • “the last of the old will still be the first of the new” - [30:16]
  • How the leader, the Scrum master or the product owner, can motivate the team? - [31:43]
  • If you could go back in time, when you were younger, what notes what would you take back to that time to keep it to yourself? [37:43]
  • Books which had the biggest impact on his career - [39:44]
  • Joe’s incredible routines to be super-efficient, super-energetic - [43:12]
  • Memorable cultural differences he has encountered - [46:00]
  • How to reach him - [48:47]
Jan 18, 2017

My guest is Ákos Dömötör, CEO of OptoForce, Hungary.

Ákos Dömötör, with a degree in Mechanical Engineering and two Master’s in Management, started out in the global graduate program at LEGO, then taking up a position in Denmark. He then left the creative space in Denmark in 2014 to be the CEO of his venture, OptoForce, in his native land, Hungary. In 2015 OptoForce, producer of force/torque sensors for industrial and service robots, gained a huge revenue growth of 600% and now works with some of the most important robotic companies, universities in the world.

In this episode we bring you the world of robotics closer to you, discussing how they feel, i.e. how they touch, trends in the robotic field, how Ákos and his team differentiates their company from competitors, how they iterated on the business model a number of times to reach the current version that works. We talked about manufacturing aspect, challenges and many more.

In this episode we elaborate on the robotic sensing, the highlights as seen below.

  • Balint’s introduction - [1:47]
  • OptoForce’ technology defined - [2:44]
  • Motivation for joining the company - [3:54]
  • Field of robotics today - [5:28]
  • Differentiation of company from competitors - [9:23]
  • Sensing using light - [11:08]
  • Technological maturity when Ákos joined the company - [14:03]
  • Iterating on the business model - [17:40]
  • Major challenges at the early phase - [19:57]
  • Keeping manufacturing in-house or outsource? - [23:07]
  • Advice to his younger self, while being satisfied with himself - [26:05]
  • The book that most impacted his career - [26:01]
  • His effective morning routine - [28:24]
  • Cultural difference against which he spoke up and the difference he embraces - [30:00]

 

Jan 11, 2017

In this episode, you’ll hear a short, dense analysis on the rise and demise of a well-known company, Pebble, which produced the first smartwatch. I chose to talk about this topic as the latest news from them was a shock. The goal with telling you their story, their shocking ending, as always, is that you get to learn from others, in this case from a company’s story that had its highs and in December its low moment. So hopefully, you’ll get some actionable insights.

Highlights can be seen below.

  • The goal for this episode - [0:25]
  • How can a company that broke records two times on Kickstarter end up being sold and having to stop producing? - [1:40]
  • Pebble’s beginnings - [2:00]
  • The single most important reason for the not so happy end - [3:17]
  • Other reasons leading to insolvency - [6:15]
  • Two ways out of this problem of margin vs scale  - [8:18]
  • The third, often not considered way out of the margin vs scale problem- [9:35]
  • Marketing styles necessary for consumer brands - [10:30]
  • Job To Be Done concept applied on hardware - [12:16]
  • Summary - [14:07]
Jan 4, 2017

My guest is Radu Diaconescu, co-founder and Business Development Manager at Swie.io.

Swie.io is an industry 4.0 company, which is building the world’s largest distributed manufacturing network. They believe that electronics manufacturing should be easy and accessible to everyone. Swie is the next-generation platform for agile electronics manufacturing, guaranteeing the shortest lead time in the industry.

Radu is an electrical engineer, with M.Sc. in Management of Technology from EPFL, Lausanne, Switzerland, and industrial experience at Honeywell. He is currently managing Swie.io's business development efforts and sits in the Board of Directors.

In this episode we elaborate on the topic of agile electronics, the highlights being as seen below.

  • Balint’s introduction during the interview
  • Can you tell us about your company and the reason for co-founding it?
  • What is your added value when working with factories?
  • How does your company deploy industry 4.0?
  • Do you work with off-the-shelf components or you develop your own?
  • Their mission
  • Considerations about volumes of manufacturing: low and high
  • What factories do you work with?
  • What is your uniqueness on the market regarding lead-time reduction?
  • How did you reach the current business model?
  • What were some major challenges and how did you overcome those during founding as well as later?
  • What challenges did you see regarding funding and at which stage are you?
  • How do you see the funding situation in Switzerland or in Europe?Next steps for your company?
  • If you could go back in time, what notes would you give yourself?
  • If you had to name a book, which one had the biggest impact on your career?
  • What morning routine or other routines do you have throughout the day?
  • Which cultural difference you wish you knew about beforehand and how did you resolve issues related to that?
Jan 4, 2017

My guest is Bernhard Petermeier, founder of CargoSoul, community leader of Technology Pioneers at World Economic Forum from Geneva, Switzerland. CargoSoul was active in the technology development towards the holodeck concept we know from Star Trek.

Jan 4, 2017

My guest is Anya Cherneff, co-founder and Executive Director of Empower Generation. Her company is a social enterprise that connects women in Nepal with global hardware suppliers, which provide solar technology.

Jan 4, 2017

This is the first episode of The Hardware Entrepreneur podcast. In this episode, I’ll elaborate on why I started this podcast and how you, listener, can benefit from listening to the episodes.

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