This is a second recording with Joey Atlas of SCULPTAFIT Global, USA who has had recently a Kickstarter campaign. He is a fitness student, consultant and pioneer.

In this second episode you get to hear about the lessons learned from his crowdfunding campaign. In the first episode he talked about the campaign preparations.

We’ll analyze his campaign, why it was a success for Joey, the hypothesis he wanted to address. He explains what went well and he gives also some ideas on how he could improve his future campaigns. What were some of the tools or tactics he used to get his results? We go into details also on these. At the end of the interview he also discusses the next steps, how he wants to grow in a sustainable way and will give a creative idea on how he wants to rely on his new customer base in the future.

Enjoy this episode.

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

• A short summary of the SCULPTAFIT concept - [2:16]
• Hypothesis check: how math algorithms can help you when you launch a project on Kickstarter - [4:30]
• The importance of pre-marketing in big-ticket items sales - [11:54]
• Surprising and not so surprising buyers on his Kickstarter campaign, and the value of follow-up - [13:48]
• A video walk-through – making it transparent, simple and easy for the client - [20:03]
• Three tools that brought Joey success during his Kickstarter campaign - [23:50]
• Evergreen phase: future steps for SCULPTAFIT - [27:47]
• “That person sounds just like me”- [31:15]

I’m back again on the podcast with an episode where I’ll be talking about the timing of innovation. This means I don’t have a guest in this episode.

Why do many startup ideas fail, what’s the main reason for it? What are some of the other implications for your business in case you fail due to that one reason? It turns out actually timing is crucial. And with timing I don’t mean when you get your team together, or when you get the funding. Timing entails here something else: when you should come out with the innovation.

In this episode there will be many examples, hardware examples for companies, projects that didn’t see the light for a long time and I will touch on a few reasons why it happened so. An example is Kodak which invented digital photography but did not make a business around it or also Pebble will be mentioned, which is a more recent story.

Enjoy this episod!

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

• The single biggest reason why startups succeed – [0:50]
• Educating the market – examples of the past and present – [2:18]
• A light bulb – nothing is more powerful than an idea whose time has come – [5:05]
• Questions to be asked by both startups and established companies – [7:24]