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The Hardware Entrepreneur

“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? This podcast is the first one for hardware entrepreneurs, where hardware entrepreneurs are interviewed from around the world, exceptional persons who founded startups or small and medium-sized enterprises. This show is for you with a desire to found and run a company in a global environment. Learn first-hand from hardware entrepreneurs who have already gone through the ups and downs of the business. During each episode the INDIVIDUAL stories are uncovered, following up with an ULTRAFAST round of questions at the end. Bringing you these stories is entrepreneur and cosmopolitan, Balint Horvath, based in Switzerland, the land of green pastures and fresh ideas.
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Mar 15, 2017

My guest is Mike Vladimer, cofounder of Orange IoT Studio in Silicon Valley, the innovation strategy office of Orange, one of Europe’s biggest telecommunications operators.  

Mike was previously Director of Business Development at Neura, an Internet-of-Things (IoT) startup. Mike holds an MBA from Berkeley-Haas and an MS Electrical Engineering from Carnegie Mellon.

I had an in-depth discussion with him on a framework for thinking about this important hot topic - violate it at your own risk. We’ll talk about examples as well, such as how IoT is different from a conventional device like a garage door opener. He’ll moreover outline the four elements of a successful product, discuss our feelings towards IoT products vs our phone.

Enjoy listening.

Raw transcript is available at: https://www.thehardwareentrepreneur.com

Show highlights can be seen below:

  • Orange IoT studio in short – [2:23]
  • Internal and external collaboration in Orange – [3:17]
  • Why did Mike co-found Orange? – [4:25]
  • Mike’s background and his connection to the IoT – [5:25]
  • A three-layer recipe on how to or not to think about IoT - [8:38]
  • What it takes to have an IoT device? – [10:20]
  • What are some wrong assumptions about IoT? – [12:09]
  • What are some organizational or technological challenges for developing and adopting an IoT device? - [18:53]
  • Mike’s position on the controversy of the IoT – [20:42]
  • Security, one of the biggest roadblocks for developing IoT, and how to solve this issue – [21:33]
  • Segmenting the security issue with IoT – [24:52]
  • What’s the business model of Orange IoT Studio and what services do they provide? – [27:00]
  • If you could time travel and go back in time, what notes would you give yourself? – [30:25]
  • Which book had the biggest impact on his career? – [31:43]
  • Mike’s interesting white board habit  – [33:55]
  • Some striking cultural differences that Mike had to overcome – [36:45]
  • What is the best way to reach Mike? – [42:30]
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