I have as guest Andreas Braendle, co-founder and CEO of Battere.
Battere manages to stand out in a crowded market and it’s a great example about how a company can innovate by thinking hard and executing on a novel business model instead of trying to make money on innovating on the battery-technology.
As for Andreas, he is PhD dropout who first founded a music teacher platform-based startup called instrumentor, which still operates today. His latest venture is called Battere, which he founded 4 years ago out of his passion for hardware and electricity distribution.
We’ll discuss how they iterated on the business-model to get to the current state, the idea behind changing between b2b and b2c orientation, their pricing strategy, and many more. Enjoy.
Raw transcript is available at: https://www.thehardwareentrepreneur.com
Show highlights can be seen below:
- Problem of doing business using rechargeable batteries - [2:59]
- What’s the problem with charging your phone on the go? – [3:44]
- How does a company earn profit in an environment of mass manufacturing? – [5:09]
- How is it possible to iterate: from beginning of Battere to their current business model - [6:15]
- How does Battere combine sustainability with profit making? – [7:22]
- Who’s behind Battere and their unique team spirit? How did they evolve? - [9:30]
- Fixing the price point: considerations of price of coffee - [12:02]
- Relying on organic growth or investors? - [14:12]
- Again talking more about iterations: on the product with customers and getting early traction - [15:55]
- Some technical issues: hardware, software – [18:50]
- If you could go back in time to your early self, what notes would you give yourself? - [20:52]
- Books which had the biggest impact on his entrepreneurial career - [24:12]
- Memorable cultural differences that he has encountered from nationality point of view? - [24:12]
- How to reach Andreas - [25:57]