I sat down with Ashley Faulkes of Mad Lemmings, who’s passionate about the internet, on how products are showcased and how they can be found.
We wanted to address two challenges: how can you bring a visitor to your website and how can you convert them from visitors into a buyer? These are not exactly hardware topics, but for sure these days they’re relevant to everyone doing business.
There is tons of information around about tools, so it’s not an easy job to find the right one(s). We’re all biased to some degree. We’re all selling. As Seth Godin recently wrote, if you say you’re not selling, at least you’re selling possibility. The possibility Ash was selling is that you don’t need need to pay constantly a web-developer to do all the work. You don’t need to pay a lot of money to do only Google AdWords.
Raw transcript is available at: https://www.thehardwareentrepreneur.com
Show highlights can be seen below: